Run enrolment and preference periods from one place
During preference and enrolment periods, prospective-student data flows separately from web forms, external application platforms, fairs and the call centre; who was called and who received a message is often unclear. CRM – Campaign Management merges these scattered sources into a single prospect pool. Undergraduate, graduate, lateral-transfer, vertical-transfer, international and special-talent applications are tracked separately; prospects are grouped and a campaign is planned for each group on the right channel, with its result followed on the same screen.
What it does
One prospect pool
Tens of thousands of prospect records from web forms, external application systems and outreach events in one pool; source and channel recorded on every entry.
Tracking by application type
Undergraduate, graduate, lateral transfer, vertical transfer, international, special talent, workshop and campus-visit applications in separate flows, one panel.
Segmentation
Prospects grouped by application type, programme interest, city and behaviour; a different message and channel for each group.
Multi-channel campaigns
SMS, email and social-media campaigns planned and sent from one calendar.
Voice outreach and AI Voice
Call-centre calls, IVR and AI-driven voice calls (AI Voice) managed within the same plan; every call is recorded.
Dashboard and conversion reports
Total prospects, application-type breakdown, monthly application trend and prospects by programme at a glance; how many applications each channel brought is measured.
Inside the product
Scroll to move between screens.
Every channel, one plan
Messaging, calling and social campaigns are planned on the same prospect data rather than in separate tools. No prospect is called twice, none is forgotten, and the return on the outreach budget is visible as a number.
- All prospect sources and application types in one system
- SMS, email, social media, IVR, AI Voice and call centre from one plan
- Measurable campaign management with monthly trends and channel-based conversion reports
- Enrolled prospects are transferred to the student information system
Which product should your institution start with?
In a 30-minute demo we listen to your processes and recommend the right combination.